Find out if your startup idea will actually work
AI scores your idea across 16 dimensions — market size, competition, pricing, feasibility — and flags the dealbreakers. In 5 minutes, not 5 months.
Used by solo founders, startup teams, and accelerators to validate ideas before committing time, money, and reputation.
No credit card required. Your first validation is completely free.
THE PROBLEM
Most startups fail for a preventable reason
They build first, validate later. By the time they discover nobody wants what they built, they've already spent months of their life and tens of thousands of dollars.
Average time founders spend building before discovering nobody wants their product
Average amount wasted on unvalidated ideas before pivoting or shutting down
Of startups fail because there was no market need — the #1 cause of failure
WHO IT'S FOR
Built for people who build things
Whether you're a solo founder with a napkin sketch or a team evaluating 20 ideas — this is for you.
Solo Founders & Side-Hustlers
You have an idea you're excited about but you're not sure if it's worth quitting your job for. Validate before you commit — know if your idea has real demand, a viable business model, and a clear path to customers. All without spending $10K on a consultant or 3 months on manual research.
Startup Teams & Co-Founders
You're debating which idea to pursue, or you need a structured way to evaluate the one you've picked. Use Idea Rabbit to align your team around data, compare ideas objectively, and identify blind spots before your first sprint. Share PDF reports with advisors and investors.
WHAT YOU GET
Stop guessing. Start knowing.
Every feature exists to answer one question: should I build this?
Know if your idea has real demand — in 5 minutes, not 5 months
AI researches your market, competitors, and pricing landscape automatically. You get scored insights across 16 dimensions instead of spending weeks on spreadsheets and surveys. The AI pulls real data — market size estimates, competitor pricing, industry trends — and synthesizes it into actionable scores with confidence levels and source citations.
Spot the dealbreakers before they cost you $50K
Our red flag engine checks 10 common startup failure patterns — saturated markets, unclear monetization, regulatory risks, weak differentiation, unscalable distribution — and surfaces them before you write a single line of code. Each red flag comes with a severity level (Critical, Warning, Info), a detailed explanation of why it matters, and a specific suggestion for how to address it.
Walk into investor meetings with data, not hunches
Download a professional PDF report with your validation scores, competitive analysis, market sizing, red flag summary, and recommended next steps. The kind of structured diligence that used to cost $5K from a consultant — generated in minutes. Share it with co-founders, advisors, or investors to demonstrate you've done your homework.
Compare ideas side-by-side and bet on the strongest one
Running multiple ideas? Score them all and compare across every dimension with our visual comparison tool. Radar charts, bar charts, and module-by-module breakdowns make it obvious which idea has the strongest foundation. Stop agonizing over which idea to pursue — let the data decide.
Customize what matters — weight the dimensions that count for your market
Not all dimensions are equal for every idea. A B2B SaaS might care most about Willingness to Pay and Market Size. A consumer app might weight Distribution and Customer Experience higher. Paid users can adjust module weights so the overall score reflects what actually matters for their specific idea and industry.
AI-only or Hybrid — validate your way
Choose Complete AI mode when you just have a concept and want the AI to handle everything. Or choose Hybrid mode when you have existing research and customer data you want to incorporate. In Hybrid mode, you fill in what you know, and the AI enhances and scores your inputs — giving you credit for the work you've already done.
THE FRAMEWORK
16 dimensions. Zero blind spots.
Most founders validate 2–3 things — usually market size and competition. We check all 16 dimensions because the ones you skip are usually the ones that kill you.
HOW IT WORKS
Idea to insights in 4 steps
No setup. No onboarding call. No credit card. Just describe your idea and go.
Describe your idea
Enter your product concept, target market, and how you plan to monetize. You don't need a business plan — just the idea. Takes about 2 minutes. Choose between Complete AI (the AI handles everything) or Hybrid (you fill in what you know, AI does the rest).
AI researches everything
Claude AI analyzes your idea across all 16 dimensions — market size, competition, pricing signals, feasibility, legal risks, distribution channels, and more. It pulls real data, estimates market opportunities, identifies competitors you might have missed, and evaluates your business model.
Get your validation score
Each dimension is scored 0–5 with confidence levels and source citations. You get an overall weighted score, a radar chart showing your strengths and weaknesses, and red flag warnings for critical issues. Scores use conservative calibration — a 3 means decent, not average.
Act on the results
Download a professional PDF report to share with co-founders, advisors, or investors. Use the module-by-module breakdown to identify weak areas and strengthen them. Compare multiple ideas side-by-side. Adjust weights to reflect your priorities. Iterate until your idea is ready.
WHEN TO USE IT
When to validate
Idea Rabbit is most valuable at these critical decision points.
Before you write code
You have a product idea but haven't built anything yet. Run a validation to check market demand, competition, pricing viability, and feasibility before investing your first dollar or engineering hour.
"I want to build an AI-powered meal planner for busy parents. Is it worth building?"
Before you raise funding
You need to demonstrate market opportunity and competitive positioning to investors. Generate a PDF report with your validation scores, market analysis, and competitive landscape to supplement your pitch.
"We're raising a pre-seed round. I need data to back up our market opportunity slide."
When choosing between ideas
You have 3–5 ideas and can only pursue one. Validate all of them and use the comparison view to see which scores highest across the dimensions that matter most to you.
"My co-founder and I can't agree on which idea to build. We need an objective way to decide."
When pivoting
Your current idea isn't getting traction. Validate your pivot direction before committing to another 6 months. Check if the new market is large enough, if the problem is painful enough, and if your new differentiation is strong enough.
"We're not getting product-market fit. Should we pivot to B2B or try a different market?"
THE COMPARISON
How it compares
You could ask ChatGPT, hire a consultant, or build your own spreadsheet. Here's why founders choose Idea Rabbit.
| IDEA RABBIT | CHATGPT | CONSULTANT | |
|---|---|---|---|
| Structured 16-dimension framework | |||
| Quantified scoring (0–5 per dimension) | |||
| Red flag detection | |||
| Source citations for findings | |||
| Repeatable & comparable across ideas | |||
| Professional PDF report | |||
| Results in under 5 minutes | |||
| Costs less than $1 per validation | |||
| Customizable dimension weights | |||
| Side-by-side idea comparison | |||
| Typical cost | $0 – $29/mo | $20/mo | $3K – $10K |
Structured 16-dimension framework
Quantified scoring (0–5 per dimension)
Red flag detection
Source citations for findings
Repeatable & comparable across ideas
Professional PDF report
Results in under 5 minutes
Costs less than $1 per validation
Customizable dimension weights
Side-by-side idea comparison
FROM OUR USERS
What founders are saying
I was about to spend 4 months building a competitor tracking tool. Idea Rabbit flagged that the market is saturated with 20+ incumbents and my differentiation was weak. Saved me months of wasted effort.
Alex R.
Solo Founder
We used this to evaluate 8 ideas during our company hackathon. The side-by-side comparison made it obvious which one had the strongest foundation. We shipped it 3 months later.
Priya K.
Product Lead, Series A startup
The PDF report is genuinely useful for investor conversations. It's structured, data-backed, and shows you've actually thought through the hard questions. Much better than a pitch deck alone.
Marcus T.
Pre-seed Founder
PRICING
One validation free. No strings.
See exactly what you get before paying anything. Upgrade only when you need AI power, PDF reports, or more than one validation.
Free
Test the waters
- 1 validation
- 4 core modules
- AI research included
- Overall score
- Basic scoring overview
Starter
For serious founders
- 200 credits/month (~5 validations)
- All 16 modules
- AI auto-research (Claude)
- Professional PDF reports
- Red flag detection (10 rules)
- Custom module weights
- Confidence levels & source citations
All plans include SSL encryption and secure data storage. View full pricing details
FAQ
Common questions
Everything you need to know before your first validation.
What exactly does Idea Rabbit replace?
The weeks of manual research founders typically do in spreadsheets — Googling competitors, estimating market size, guessing at pricing, researching regulations. Idea Rabbit does all of this in 5 minutes with AI, across 16 structured dimensions, and gives you a scored report with source citations you can actually act on. Think of it as a pre-feasibility study automated by AI.
How is this different from just asking ChatGPT about my idea?
ChatGPT gives you freeform text with no structure, no scoring, and no framework. Every conversation is different. You can't compare two ideas you evaluated in different chats. We use a purpose-built 16-module validation methodology with weighted scoring (0–5 per dimension), red flag detection (10 common failure patterns), confidence levels, and source citations. You get a repeatable, comparable, downloadable process — not a one-off chat that you can't reference later.
How accurate is the AI scoring?
The AI uses conservative scoring — a 3 means "decent, this could work" not "average." It provides confidence levels (High, Medium, Low) with every score and cites sources for its findings. Think of it as a structured first pass that identifies blind spots and weak areas. We always recommend verifying the most critical assumptions with real customer interviews and market testing afterward. The value is in the structured framework, not treating any single score as gospel.
Can I validate an idea that's just a vague concept?
Absolutely. In Complete AI mode, you just describe your idea and target market in a few sentences. The AI handles all the research across all 16 dimensions. You don't need a business plan, pitch deck, prototype, or any prior research. The less you know going in, the more you'll learn from the validation.
What if my idea scores badly?
That's exactly the point. It's dramatically better to learn your idea has a saturated market, unclear monetization, or regulatory risks now — before you spend 6 months and $50K+ building it. The report shows exactly which dimensions are weak so you can either pivot, strengthen the weak areas, or move on to a stronger idea. A low score isn't a failure — it's an expensive mistake you just avoided.
What's the difference between AI mode and Hybrid mode?
In Complete AI mode, you just describe your idea and the AI researches everything from scratch. In Hybrid mode, you fill in module inputs yourself (target audience, pricing model, competitor list, etc.) based on research you've already done, and then optionally trigger AI research to enhance and score your inputs. Hybrid is great when you have existing knowledge you want to incorporate.
What does the free plan include?
1 validation with 4 core modules: Problem Reality, Customer Definition, Market Size, and Competitive Landscape. You input data manually and see your scores. This covers the most critical dimensions and gives you a clear sense of whether your idea has fundamental demand. AI research, PDF reports, red flags, and the other 12 modules require the Starter plan ($29/mo).
Can I customize which dimensions matter most?
Yes. Paid users can adjust module weights to reflect what matters most for their specific idea or industry. Building a B2B SaaS? Weight Market Size and Willingness to Pay higher. Building a consumer app? Weight Distribution and Customer Experience higher. The overall score recalculates automatically when you change weights.
How long does a full AI validation take?
About 5 minutes. You spend 2 minutes describing your idea, and the AI spends about 3 minutes researching and scoring all 16 dimensions. You get notified when the research is complete. For Hybrid mode, it depends on how much detail you provide in the module inputs — the AI research portion is the same ~3 minutes.
Can I share results with my team or investors?
Yes. Starter+ users can download professional PDF reports with all their validation scores, competitive analysis, red flags, and recommendations. Scale users also get team collaboration features — invite team members, share validations, and work together on evaluations. The PDF is designed to look good in investor meetings and advisor conversations.
What happens to my data?
Your validation data is stored securely and only accessible to you (and your team members on Scale plan). We don't use your ideas to train AI models. You can delete your validations at any time. We take idea confidentiality seriously — we know you're sharing sensitive business concepts.
Who is this NOT for?
This is not a replacement for talking to customers. It's a structured research tool to identify blind spots and weak points before you invest heavily. If you already have strong product-market fit with paying customers, you probably don't need this. It's most valuable in the early stages — when you're deciding what to build, evaluating pivot directions, or preparing for fundraising.
Your next idea deserves more than a gut feeling
90% of startups fail. The #1 reason? No market need. Not bad execution, not running out of money — building something nobody wanted in the first place.
Take 5 minutes. Score your idea across 16 dimensions. See where it stands before you invest a single dollar.
No credit card required. Your first validation is completely free.